Video in Marketing
SEO Benefits
Social Media Engagement
What is Time Lapse Photography?
Understanding the appeal
Although video is proven to be engaging and informative, there’s so much of it that the challenge lies in hooking your audience so they don’t scroll by. You need to do this in the first 3 seconds, especially if you’re using a social media platform. This is where time lapse really shines. It has all of the attributes that we, as humans, are attracted to. So it is, in itself, the ideal ‘hook’.
- Momentum – The rapid movement that all time lapse videos naturally convey, even for the most slow moving subject, generates a sense of excitement. This has a naturally dramatic feel that piques our interest.
- Curiosity – People continue watching a video because they are curious about what happens next. Time lapse pieces have a clear development of narrative and the promise of a satisfying reveal at the end.
- Value – Audiences know what time lapse is. Since they are aware that this piece of video will convey a long period of time in a matter of seconds, there’s a sense from the outset that they will get good value from watching that video.
Great uses for time lapse photography
Which industries and sectors can benefit from time lapse photography, then? Basically, any sector or industry which involves processes that are too slow / gradual to watch in real time. The finished piece doesn’t always have to show radical change, of course. Simply showing the effort that goes into something that may at first glance seem simple is a great use of time lapse filming. In this way it can help you to convey to your customers the skill that goes into your product or service.
Construction
Taking place over a period of days, months or years, the construction of a building or other structure is fascinating to watch. From a content marketing perspective, these videos show clients and end users the quality of work and attention to detail that your services provide.
Demolition
Many of us imagine demolition to be a quick thing, but time lapse reveals that it is a painstaking and methodical process. Time lapse video of demolition projects clearly convey the attention to detail that goes into decommissioning a building or structure.
Products
Audiences are often amazed at watching the process of production. Whether it is a factory-assembled mass-produced product, or an artisan hand-crafted product, time lapse footage can show what goes into making the product that you are selling. This gives your product added value and supports your pricing.
Creation
From clothing to sculpting to murals, watching the creative process is fascinating! While time lapse can never convey what’s going on in those creative minds, being able to watch the process in an accessible time frame will always keep us watching. This makes these videos perfect to increase dwell time on a website.
Landscaping
The development of outdoor spaces is often taken for granted. However, these areas are carefully designed to exist in harmony with the seasons, and be pleasant places for people to enjoy year-round. Time lapse can not only be used to convey the skill involved in creating a landscaped area, but it can also reveal how that space changes over a year.
Event set up
The ultimate in viewing momentum, audiences love to watch an empty hall or room become transformed into a breathtaking and atmospheric space. Ideal for the wedding, live performance, exhibition, conferencing, and interior decor industries, these revealing videos are wonderful lead generators.
Event running
In days past, we’d rely on text based event reports to document the running of a sports, corporate, or entertainment event. Now, from festivals to endurance sports to trade fairs, time lapse is a valuable tool to show next year’s customers the value of their admission price.
What Do Our Clients Say?
“Creating content for the construction industry requires someone who can capture large-scale projects, but remain detail-focussed. David can deliver a wide range of ground and aerial photography services, and is the first person to contact me if the weather on-site may affect an up-coming project. Such versatility and attention to detail makes him my first point-of-call when covering on-site events.”
“Thanks to a steady period of growth for Hughes and Salvidge, we decided to review and modernise our wider marketing strategy across 2022/2023. With key milestones to include new websites, brochures and branded documentation, we identified the need for professional imagery to be captured across our vast and varied projects. After completing market research, Horizon Imaging stood out as the perfect partner, with their expert and personable approach to their work. Since David has come on board, he has not only provided stunning photos and videos of our works on site, but he has taken the time to embed himself within our business, understanding our goals and ambitions to ensure his outputs fit seamlessly into our strategies. We have no doubt that Horizon Imaging was the correct choice and would highly recommend having a conversation with him about your photography and filming needs.”
“We wanted to commission some time-lapse photography of our new showhomes coming to life at 2 of our new developments. These had both been brought forward so we were a bit short on time but David fitted us in with short notice and even liaised with the interior designers directly on where best to place the cameras for not only the best effect and scope of the room, but also to keep out of the way so as not to affect the showhome dressing process. This was a great help to us during a very busy time. We are so pleased with the results especially as this was our first endeavour using this type of photography and look forward to doing more time-lapses of our showhome dressing in the future.”
So, ask yourself:
- Are you looking for engaging and versatile video and imagery to elevate your marketing campaigns?
- Do your projects cover a long period of time or involve significant visual changes which would benefit from being recorded?
- Do you want to work with a skilled professional to build a library of high quality marketing resources?
If so, please don’t hesitate to reach out to us on the contact details below.