Video in Marketing
SEO Benefits
Social Media Engagement
What is Time Lapse Photography?
Understanding the appeal
Although video is proven to be engaging and informative, there’s so much of it that the challenge lies in hooking your audience so they don’t scroll by. You need to do this in the first 3 seconds, especially if you’re using a social media platform. This is where time lapse really shines. It has all of the attributes that we, as humans, are attracted to. So it is, in itself, the ideal ‘hook’.
- Momentum – The rapid movement that all time lapse videos naturally convey, even for the most slow moving subject, generates a sense of excitement. This has a naturally dramatic feel that piques our interest.
- Curiosity – People continue watching a video because they are curious about what happens next. Time lapse pieces have a clear development of narrative and the promise of a satisfying reveal at the end.
- Value – Audiences know what time lapse is. Since they are aware that this piece of video will convey a long period of time in a matter of seconds, there’s a sense from the outset that they will get good value from watching that video.
Great uses for time lapse photography
Which industries and sectors can benefit from time lapse photography, then? Basically, any sector or industry which involves processes that are too slow / gradual to watch in real time. The finished piece doesn’t always have to show radical change, of course. Simply showing the effort that goes into something that may at first glance seem simple is a great use of time lapse filming. In this way it can help you to convey to your customers the skill that goes into your product or service.
Construction
Taking place over a period of days, months or years, the construction of a building or other structure is fascinating to watch. From a content marketing perspective, these videos show clients and end users the quality of work and attention to detail that your services provide.
Demolition
Many of us imagine demolition to be a quick thing, but time lapse reveals that it is a painstaking and methodical process. Time lapse video of demolition projects clearly convey the attention to detail that goes into decommissioning a building or structure.
Products
Audiences are often amazed at watching the process of production. Whether it is a factory-assembled mass-produced product, or an artisan hand-crafted product, time lapse footage can show what goes into making the product that you are selling. This gives your product added value and supports your pricing.
Creation
From clothing to sculpting to murals, watching the creative process is fascinating! While time lapse can never convey what’s going on in those creative minds, being able to watch the process in an accessible time frame will always keep us watching. This makes these videos perfect to increase dwell time on a website.
Landscaping
The development of outdoor spaces is often taken for granted. However, these areas are carefully designed to exist in harmony with the seasons, and be pleasant places for people to enjoy year-round. Time lapse can not only be used to convey the skill involved in creating a landscaped area, but it can also reveal how that space changes over a year.
Event set up
The ultimate in viewing momentum, audiences love to watch an empty hall or room become transformed into a breathtaking and atmospheric space. Ideal for the wedding, live performance, exhibition, conferencing, and interior decor industries, these revealing videos are wonderful lead generators.
Event running
In days past, we’d rely on text based event reports to document the running of a sports, corporate, or entertainment event. Now, from festivals to endurance sports to trade fairs, time lapse is a valuable tool to show next year’s customers the value of their admission price.
What Do Our Clients Say?
“We are a construction company and were looking for someone to provide a timelapse video of a building. From the first contact with Horizon Imaging David was extremely efficient in his communication and very helpful in ensuring he could meet our timescales. David set up his equipment on site and that was it. All very simple to use through a web interface. This was also handy as we could monitor on site activities. The finished video looked amazing. David also produced high quality stills at the end of the project too. Thanks.”
“We thought it would be good to commission a time-lapse video which shows the hard work that goes into one of our latest geotechnical projects and Horizon Imaging did a great job capturing this video for us! This is the second time we’ve used Horizon Imaging – the first being taking aerial progress photos of a landslip repair project. David has always understood the requirements of the work and has been very helpful and flexible in selecting the optimum times and positions to capture the imagery. We look forward to working with Horizon Imaging again in the future.”
“We have used Horizon Imaging on a number of occasions for ground time lapse work and been very pleased with the quality of their services – the responsiveness, flexibility, problem-solving approach and with the quality of the footage produced.”
So, ask yourself:
- Are you looking for engaging and versatile video and imagery to elevate your marketing campaigns?
- Do your projects cover a long period of time or involve significant visual changes which would benefit from being recorded?
- Do you want to work with a skilled professional to build a library of high quality marketing resources?
If so, please don’t hesitate to reach out to us on the contact details below.