Blog
Welcome to the Horizon Imaging blog! This page will be updated every few weeks with news, case studies about current projects, details of new services and with the odd nuggets of advice thrown in here and there for good measure.
Click on a blog post heading or the ‘Read More’ text to read a particular blog post. You can also find exclusive behind-the-scenes imagery from many of our shoots on our social media platforms! You can find the links to these below.
We all know that content makes the difference, but any old content is worse than no content at all. This is why researching what types of content grabs your audience is a golden nugget of strategy for content marketing campaigns. We’ll let you in on a...
Every industry has its tools. Whether it’s software for accountants, beds for massage therapists or actual tools for tradespeople. There is an endless range of tools available to do the job, and they will vary depending on what you need to do. The same...
At Horizon Imaging we work with many businesses in the property and construction sectors. Property developers, construction companies and architects – all involved in designing and building properties of all sorts of shapes and sizes. When we speak to...
It’s a new year (ok so technically it’s already February but it still feels like a new year!), which for many people means looking forward to what the next year will hold. We’re certainly doing some of that, but we also wanted to take a moment...
Time-lapse filming is something that has been around for a good while now, and certain industries have been using it with great success. We’ve seen a particular demand for time-lapse filming of construction projects since we introduced our time-lapse...
When was the last time you thought about your roof? It’s the thing that keeps you warm and dry, and yet many people don’t give it a second thought until something goes wrong, even if they own the building. But whether you own a single house, a church...
‘Why should I hire a photographer when I can just take a photo with my phone?’
This is one of the questions we get asked all the time as professional photographers, and the truth is, you absolutely could take a photo with your phone! But there’s...
When it comes to choosing service providers for your business, there are a lot of things for you to consider. And once you’ve chosen someone, you have to decide whether you would use them again. There are many reasons you might want to vary your suppliers...
Whether it's Instagram Stories, YouTube Shorts, or the now infamous TikTok, 2022 is yet another year where the marketing sphere is being dominated by video. The buzz around video in the business world has been growing louder and louder over the last few...
When you go to a Michelin-starred restaurant, you go there because you know the food will be of an amazingly high standard. Yes it’s more expensive, but you know it’s the result of years of knowledge, experience and passion coming together to produce...
Have you ever wondered why many photographers and videographers don’t have a price list available to view online? Providing your pricing upfront is fairly customary practise in other industries, but in this one, it’s actually the opposite. Most photographers...
For years now there has been a big debate in the world of visual marketing. Does the equipment you use for photography and videography really matter? Some will get bogged down in the semantics of whether the brand you choose matters, and others will argue...