Blog 

Blog 

Welcome to the Horizon Imaging blog. This page will be updated regularly with news, current projects, details of new services and with the odd nuggets of advice thrown in here and there for good measure. Newest posts appear at the top of this page. Whilst this website has been online since 2007, this blog was only added in July 2014. Click on a blog post heading or the 'Read More' text to read a particular blog post. 
 

Posts tagged “marketing”

An increasingly popular use of drone aerial photographs is to combine them with computer-generated models of proposed developments — buildings which don't even exist but can be rendered so realistically that it becomes hard to tell where the aerial photograph stops and the computer-generated model starts. This type of imagery is especially helpful during the planning phase of new developments and for estate agents, allowing them to market as-yet-unfinished properties using highly realistic imagery of the completed projects. 
 
We have many years of experience working with property developers and 3D Visualisation Studios to do just this, and computer simulation software has become so advanced that it's almost impossible to tell where reality ends and the computer models start. Want to know more? Read on ... 
Drone aerial photo and computer-generated building montage used to market an extensive house renovation near Treyford, West Sussex
Over the past 18 months we have been working with leading interior design and fit-out firm, FIVE Interiors, to help them document some of their latest projects for their website and other promotional material. 
 
These have ranged from two finely crafted estate agents in north London and Hertfordshire, a stunning modern office re-design for an investment firm in Central London, and the redevelopment of a multi-floor office block in a listed building in the heart of Nottingham town centre. 
Architectural photograph of a bespoke interior office space in London W1 by FIVE Interiors
There aren't many other sites which look quite as spectacular from above as golf courses. From showing off the design and layout of the course, to the proximity to the countryside or local cities, to the challenges provided by individual holes — drone aerial photography and filming is revolutionising the way golf courses are being marketed. 
 
You invest heavily in the maintenance and upkeep of your course so it looks its best — make sure your marketing imagery is doing the course justice by investing in professional aerial photography. 
Drone aerial photograph of Woodcote Park Golf Club in Coulsdon, Surrey
Earlier in the summer (yes, it seems a long time ago now doesn't it!), we were commissioned by The Dower House Nursing Home in Winchester, Hampshire, to produce a new promotional video as part of a marketing refresh for their website. 
 
The video was to include aerial footage of their site to show off its beautiful green setting in the Hampshire countryside, as well ground-level footage taken in and around their care home. 
Drone aerial photograph of The Dower House Nursing Home near Winchester, Hampshire
Over the last few months we have been working with leading commercial property investment firm CBGA Robson to document some of their newest assets in London and across the South East of the UK. 
 
The properties have ranged from an empty supermarket store in Eastleigh, Hampshire, a block of units in an industrial park in Rochester, Kent, and a modern office block in Staines, London. The common thread linking all of these sites? The use of our fully-portable 50-foot telescopic mast to take elevated photographs of all the premises to help illustrate their scale and location. 
Mast aerial photograph of an office block in Staines, London
Back in 2015 we first visited this amazing landscaped vegetable garden near Petersfield, Hampshire, to take some promotional photographs for its architect, Graduate Landscapes. Now, 2 years later, we revisited the same garden to document how it had matured and developed over the intervening years, and to produce a brand new set of advertising material which could be used on the landscape architect's website. 
 
As well as taking a set of aerial and ground-level photographs of the garden, as we did last time, this time we were also commissioned to produce a short aerial and ground-level film to show off the grandeur and beauty of this very unique landscaping project. 
Drone aerial photograph of a stunning landscaped vegetable garden near Petersfield, Hampshire
A few weeks ago we were contacted by high-end estate agent Savills based in Guildford, asking if we could produce a short aerial video to help show off the location of a brand new property development that they were selling. The site in question is situated in the beautiful, stereotypically-English village of Puttenham in Surrey which lies in the 'Surrey Hills' — an Area of Outstanding Natural Beauty (AONB). 
 
As well as producing the video, we also took some aerial photographs which they could use in their printed marketing literature and on their website. 
Drone aerial photograph of a new property development in Puttenham, Surrey
Earlier in the year we were commissioned by national construction firm Willmott Dixon to take a set of aerial photographs and produce an aerial and ground-based promotional video of one of their latest flagship projects — the 'Sibson' building at the University of Kent. 
 
The extraordinary W-shaped building is likely to be entered in for a number of awards, as the project has met / exceeded a number of stringent requirements in terms of energy efficiency and sensitivity to the surrounding environment, and Willmott Dixon were keen to have some striking imagery to represent the project. 
Screenshot from aerial video of the Sibson building at the University of Kent
Over the last few months we have been photographing a number of sites for digital marketing agency OneAgency on behalf of their client Bailey, specialists in roof and general building cladding products. 
 
The work involved capturing a mixture of ground-level and aerial imagery of a number of sites where Bailey's products have been used. So far we're only able to show photos from two of these projects, but we will be sharing more once permission has been granted. 
Architectural photograph of a block of flats in Clapham, London
Since December 2016 we have been documenting the progress at a soil remediation site in Tipner, Portsmouth, Hampshire for national remediation experts SoilFix. 
 
During each visit we have been capturing plan-view progress photographs of the enormous 6-hectare site, which we have had to split up into 3 separate sections — even when using our widest-angle lens and flying at our maximum permissible altitude of 400ft the site doesn't fit in a single image! 
Drone aerial photo of a soil remediation site in Tipner, Portsmouth, Hampshire